How New Media is Influencing the Growth of Basketball

My research topic for the term paper is about how new media has impacted and is currently impacting basketball,  specifically the NBA.  I plan to look into the different new media outlets and see how it is being used to promote the game of basketball. I am also interested in seeing how the NBA is using new media to promote their brand and how "unknown" players are using these outlets to gain a following. There are many media companies that use these new media outlets to further the game of basketball. I hope to be in contact with someone working in the space at a company like ESPN or BleacherReport so I can get some insight on their role and how new media has affected their coverage of basketball.

Comments

  1. Sounds like a very interesting paper! Can't want to read it.

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  2. Hi Bueno! I personally don't know too much about basketball itself but I certainly do see its growing popularity through the use of new media outlets. New media can take form in so many different ways and more recently I've been seeing the popularity of console basketball games and applications that people use to follow and play in fantasy leagues. Because I have friends that use the two, I have been able to learn a bit more about the sport, so it definitely works!

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