How New Media is Influencing the Growth of Basketball
My research topic for the term paper is about how new media has impacted and is currently impacting basketball, specifically the NBA. I plan to look into the different new media outlets and see how it is being used to promote the game of basketball. I am also interested in seeing how the NBA is using new media to promote their brand and how "unknown" players are using these outlets to gain a following. There are many media companies that use these new media outlets to further the game of basketball. I hope to be in contact with someone working in the space at a company like ESPN or BleacherReport so I can get some insight on their role and how new media has affected their coverage of basketball.